Planning to sell alcohol at your business premises? Whether you’re opening a pub, restaurant, off-licence, or retail store, obtaining a premises licence is a legal requirement that can seem daunting. But with the right guidance and preparation, the process becomes much more manageable.

At National Compliance Training, we’ve helped countless businesses navigate the licensing process successfully. Here’s everything you need to know about getting your premises licence sorted.

What is a Premises Licence?

A premises licence is a legal document that allows you to sell or supply alcohol from specific business premises. It’s issued by your local licensing authority (usually your local council) and is required for:

  • Pubs, bars, and nightclubs

  • Restaurants and cafés serving alcohol

  • Off-licences and convenience stores

  • Supermarkets and retail outlets

  • Hotels and guest houses

  • Event venues and function rooms

Key Requirements for Your Premises Licence Application

1. Designated Premises Supervisor (DPS)

Every premises licence must have a Designated Premises Supervisor – someone who holds a personal licence and takes responsibility for the day-to-day sale of alcohol. The DPS doesn’t need to be present at all times, but they must oversee alcohol sales and ensure compliance with licensing conditions.

2. Operating Schedule

Your application must include detailed information about:

  • Hours you plan to sell alcohol

  • Days of operation

  • Types of alcohol sales (on or off the premises)

  • Any other licensable activities (live music, dancing, etc.)

3. Plans and Documentation

You’ll need to provide:

  • Scaled plans of your premises

  • Details of your business structure

  • Evidence of your right to occupy the premises

  • Consent from the proposed DPS

The Four Licensing Objectives

Your application must demonstrate how you’ll promote the four licensing objectives:

  1. Prevention of crime and disorder – CCTV systems, staff training, incident logs

  2. Public safety – Fire safety measures, capacity limits, emergency procedures

  3. Prevention of public nuisance – Noise control, waste management, customer dispersal policies

  4. Protection of children from harm – Age verification policies, staff training on underage sales

The Application Process: Step by Step

Step 1: Prepare Your Application

Gather all required documents and complete the premises licence application form. This is where attention to detail matters – incomplete applications cause delays and additional costs.

Step 2: Submit and Pay

Submit your application to the local licensing authority along with the application fee (typically £100-£635 depending on rateable value).

Step 3: Public Notice Period

Display a notice at your premises and place a newspaper advertisement. The 28-day consultation period allows for public representations.

Step 4: Consultation with Responsible Authorities

Police, fire service, environmental health, and other authorities review your application and may request modifications.

Step 5: Decision

If no objections are received, your licence is granted automatically. If there are representations, you may need to attend a licensing hearing.

Common Pitfalls to Avoid

  • Incomplete applications – Missing documents lead to delays and rejection

  • Inadequate plans – Plans must be to scale and show all relevant details

  • Poor consultation – Not engaging with responsible authorities early can cause problems

  • Unrealistic operating schedules – Requesting excessive hours without justification

  • Insufficient DPS arrangements – Ensure your DPS is properly qualified and available

How Long Does the Process Take?

The standard process takes approximately 6-8 weeks from submission to decision, assuming no complications. However, delays can occur if:

  • Your application is incomplete

  • Objections are received requiring a hearing

  • Additional information is requested

  • Responsible authorities raise concerns

Why Professional Help Makes a Difference

While it’s possible to handle a premises licence application yourself, the complexity and importance of getting it right first time makes professional assistance invaluable. Here’s why businesses choose National Compliance Training:

✓ Expert Knowledge

Our team understands the intricacies of licensing law and local authority requirements. We know what licensing committees look for and how to present your application in the best light.

✓ Complete Application Management

We handle every aspect of your application from initial consultation to final approval, ensuring nothing is missed and deadlines are met.

✓ Relationship with Authorities

Our established relationships with licensing authorities and responsible bodies help smooth the application process and resolve issues quickly.

✓ Training and Ongoing Support

Beyond the licence application, we provide Level 2 Personal Licence Holders training and Level 2 Designated Premises Supervisors training to ensure your team is fully compliant.

Our Premises Licence Services

National Compliance Training offers comprehensive premises licence support including:

  • Full application preparation and submission

  • Plans and documentation review

  • Consultation with responsible authorities

  • Representation at licensing hearings

  • Ongoing compliance advice

  • Staff training programmes

Ready to Get Started?

Don’t let the complexity of premises licensing hold back your business plans. With National Compliance Training’s expert support, you can navigate the process confidently and efficiently.

Find out more about our Premises Licence Application Services

Frequently Asked Questions

The application fee ranges from £100 to £635 depending on your premises’ rateable value. Additional costs may include professional assistance, plans preparation, and newspaper advertisements (typically £50-£100).

No, you cannot sell alcohol until your premises licence is granted. You must wait for official approval before any alcohol sales can begin.

You don’t personally need a personal licence to apply, but you must have a Designated Premises Supervisor (DPS) who holds a valid personal licence.

You can appeal the decision to the magistrates’ court within 21 days. Alternatively, you can address the concerns raised and submit a new application.

A premises licence has no expiry date – it remains valid indefinitely unless surrendered, suspended, or revoked. You only pay the fee once.

Yes, you can apply to transfer an existing premises licence.National Compliance Training can assist with this process.

On-licence allows alcohol consumption on the premises (pubs, restaurants). Off-licence permits alcohol sales for consumption elsewhere (shops, supermarkets). Some premises have both.

While not legally required, it’s advisable to secure planning permission first. Licensing authorities may consider planning issues when reviewing your application.

You can apply for 24-hour sales, but you must justify why this is appropriate. Most authorities prefer restricted hours to promote the licensing objectives.

While not legally mandatory, staff should receive training on age verification, licensing law, and responsible alcohol sales. Many businesses require Level 1 or Level 2 licensing qualifications.